Marketers are always looking for an edge. I know of something that’s worked forever for many of the world’s best brands.
You’re undoubtedly familiar with it. It’s called creative thinking.
I’m not just talking about the so-called creative piece (although that’s a fine place to start). Creative thinking should be applied to all major marketing elements – offer, media, segmentation, feedback collection, and more.
Why? Because creative marketing tends to be more responsive. More profitable. Even more rewarding to develop.
Sure, extraordinary marketing may cost more than ordinary options. But quite often, the former is actually cheaper to run than the latter.
Creative thinking should be thought of as a bonus that lifts results — often by a big margin. So apply it consistently.