Optimarketing

Launch An Optimarketing Center

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Optimarketing is about optimizing every major marketing element. I wrote a book on it called, Optimarketing: Marketing Optimization to Electrify Your Business, based on lessons from thousands of tests and dozens of record-breaking campaigns.

Optimarketers make every effort to optimize their marketing. They’re among our field’s most valuable players. But even MVPs need help, and lots of it. Especially these days.

Now Contenteurs, the agency that created Optimarketing, is undertaking a serious effort to spread it around by launching “Optimarketing Centers”: a collaboration with marketers out to make the most of what they’ve got.

Why collaborate with outside marketing experts – especially if you have a first-rate internal team? Because diverse problem-solving teams succeed more often than homogeneous ones. In short, you’re likely to do better with us on board.

Optimarketing Centers will take a variety of forms. We’ll collaborate with corporate marketing teams on tests to make unprofitable marketing programs profitable or take profitable ones to new levels. And we’ll coach marketing managers to help them overcome barriers to success.

In other cases, we’ll be hired guns that develop tests against “control” approaches. Or ensure that an important launch gets all the attention it deserves, for better odds of seeing great results.

We‘ve been teaming up with complementary firms forever, and we’re looking forward to implementing Optimarketing techniques with other marketing services organizations. By offering clients the advantages of an Optimarketing Center, a marketing services firm gains a competitive edge and improves client outcomes.

We’d love to hear about your situation. Contact us to talk about adding an Optimarketing Center to your business.

 

Optimarketing is a trademark of Contenteurs. All rights reserved.

We’re Seeing More Of This

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Something exciting happened after I placed Optimarketing: Marketing Optimization to Electrify Your Business into an Amazon promotion: Within about 30 hours, it was the #2 marketing book in Amazon’s Kindle Store.

Optimarketing is opening doors. Our Boston-area content marketing agency has always attracted more than its share of exceptional clients. But I’ve known forever we could do so much for so many more marketers looking to pull out all the stops.

I’ll share a quick story: A client landed at a company that was #1 in its category. They were under contract with one of the country’s bigger agencies. But measurable results weren’t so hot. So the client read the contract and realized she could hire us on a project basis.

Result: First time out of the gate, in split-run testing against their control advertising, we lifted lead volume more than 60% – without eroding lead quality.

On that one, we had an inside champion out to do extraordinary stuff. But when we reached out to others, including those that seemed to need us most, getting them to green-light serious marketing innovation had traditionally been a tricky challenge.

A former head of business development for our shop put it well: “We can help you, but only if you let us.” Now, thanks to Optimarketing, more seem willing.

Work in Progress: Optimarketing, the Marketing Optimization Book

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I’ll tell you about the book I’m writing in a moment. First, some background.

Around here, it’s about outcomes. Specifically, the measurable sort. Marketers come to us when they want something different. Never for the sake of being different. Most simply want to do what it takes to raise the odds of seeing a good or great outcome.

So we’ve run experiments. Lots of marketing experiments. Read More