Founder and President
Having worked his way through school in a variety of measurable marketing roles, Robert practically grew up in the field. Today he conceives and develops content marketing strategies and programs for innovative clients.
Before launching the marketing agency known today as Contenteurs, Robert was with Petersen Publishing; American Management Association; Publishers Choice; and agencies in Boston and New York, including BBDO Direct. He’s known for a relentless focus on outcomes. The track record says it all: The agency he founded launched a business in the U.S. that was sold for more than $600 million. Among other accomplishments, he worked with a company that rose to #1 on the Inc. 500 and another that became the fastest-growing software business in America. Through the years, Robert’s helped develop record-breaking campaigns for dozens of marketers and won more than 50 results-based awards. His team conceived and trademarked Optimarketing, based on a marketing optimization methodology they evolved over two decades.
An early social media advocate, Robert’s launched groups totaling thousands of members, including Optimarketing: The Marketing Optimization Group on LinkedIn – and on Facebook, What I Saw at the Direct Marketing Revolution. He also contributes to the Contenteurs and Optimarketer blogs.
The brands Robert’s helped read like a Who’s Who: Analog Devices, Avon, Bausch & Lomb, BJ’s Wholesale Club, Citigroup, Cognos, Constant Contact, Eloqua, Fast Company, Fidelity Investments, Forrester, Gartner, Harvard, IDG, Inc. Magazine, Iron Mountain, McGraw-Hill, Microsoft, MIT, Monster, New England Journal of Medicine, Progress, RSA, Thomson, Tufts University, Donald Trump, Webby Awards, Ziff-Davis, and many others.
Robert has a Bachelor of Science degree in Marketing from California State University, Northridge. A thought leader who’s run thousands of marketing tests, he’s been featured in the Marketing Sherpa “Great Minds” series. This Sudbury, Massachusetts resident has been married 25 years and is the proud father of a 16-year-old daughter. His interests are numerous and include basketball, politics, travel, genealogy, and rock ‘n’ roll.
Kelly began with us shortly before 9/11, so it’s fair to say she’s been here during some of our worst and best days.
A versatile pro, Kelly’s super experienced in both online and offline media. From the beginning, we’ve tapped her expertise in media planning and buying. She’s comfortable with a big range of tools for email marketing, CRM, and other aspects of our work.
Before Contenteurs, Kelly served in campaign management roles with IN2 and MediaOne. She also worked in an educational environment with Harvard University. Her vast client experience includes BJ’s Wholesale Club, Cognos, Eloqua, Harris Connect, Harvard Business School Publishing, Iron Mountain, MIT Technology Review, Monster, Progress Software, RSA Security, Simmons College, Stratus, and many others.
Kelly earned a Bachelor of Science degree in Marketing from Bentley College. She has three amazing kids and a devoted husband. Her interests include exercise, roller coasters, reality TV, and mahjong.
With over 10 years in design and web development, Roni Kripper has a broad range of skills and talents. His expertise includes website development and design; content management systems (CMS); online branding; and social media marketing. Roni has managed web development, design, and social media projects for NBC and Deluxe Studios, in addition to working with hundreds of small- and medium-sized businesses, artists and not-for-profit organizations across America, South America, and Europe.
Roni has a Bachelor of Arts in Social Communications and Documentary Filmmaking, and a Master’s Degree in Entertainment Industry Management (MEIM), from Carnegie Mellon University.
His accomplishments in documentary filmmaking include serving as Assistant Director of Besides Treblinka and Director of Beyond the Shadows of Mental Illness for Thinking of Things Institute in California.
Social Media and Communications
At the intersection of fate and serendipity, Roger claims a unique route into the frenetic world of social media marketing and communications. Roger focuses on the principle that customers, suppliers, and employees are the lifeblood of any business. Through compelling messages and smart approaches to social media, Roger helps businesses connect with stakeholders.
Roger’s academic background is in science, so he brings a systematic approach to his analysis of client needs. He launched his social media career by bringing social media to a national organization of 60,000 scientists and engineers. From there he earned his social media chops with a top PR agency, developing social media strategy and marketing campaigns for a wide range of clients in health, finance, technology, and energy sectors (Blue Cross Blue Shield, American Institute of Certified Public Accountants, Duke Energy, and others).
His successes include conceiving and implementing a major promotion for Lenovo and Microsoft, working with designers and development teams on website and social media strategy. Roger has created and edited online interactive content for leading online providers, including Discovery Communications, working with Intel, The Nature Conservancy, and Nature Education, among others.
Roger is a thought leader and early adopter, regularly exploring new technologies and techniques. His interests include novel marketing approaches such as QR codes, gamification, and augmented reality. In 2008, he presented at a leading gaming conference on the growth of social gaming as a marketing approach, and has consulted with the BBC on new marketing approaches to gamification for BBC Earth and Doctor Who brands.
One of the few marketing executives as comfortable coding as he is discussing strategy, Craig specializes in using technology in the delivery of high-quality demand generation programs for B2B marketers. A key strength is Craig’s knack for helping marketing and sales optimize the lead handoff and qualification process – with support from CRM and appropriate marketing automation technology. Craig has introduced and managed nurture/drip programs backed by marketing automation for brands like Apperian, IdeaPoint, MicroSense, OneSource, PHT Corp, ServiceCEO, SmartBear, and Visible Gains. He’s skilled in using best-in-class technologies like Brainshark, Marketo, Pardot, and Salesforce to raise engagement levels, registration rates, qualified leads, and sales.
His marketing automation expertise includes integration with CRM, business process mapping, data management, lead nurture/scoring models, marketing/sales dashboards, and reporting (including BOD packages). Analytics include results by channel, pipeline contribution, marketing/sales “waterfall” metrics, and ROI.
Craig previously held leadership positions at Eloqua and Gomez. He’s also worked in marketing management at Brainshark, Monster, and Progress Software. He has a Bachelor of Arts degree in Economics from Colby College and an MBA (marketing concentration) from Babson College.
A married father of three, when Craig isn’t working, he spends time with family, skis, and shoots amazing photos.
Senior Copy Editor
Sheila is a meticulous editor with more than 20 years’ agency experience. For 13 years, she was Senior Editor with Digitas. Other positions included Senior Editor, The Boston Group; Freelance Editor for a wide variety of companies, institutions, and publications; Freelance Writer, Captivate Network; Vice President/Co-Founder, Equipage Public Relations; Marketing Associate and builder of the Premium Incentives Program, WGBH TV/FM; and Writer/Production Manager, Putnam Mutual Funds.
Client experience includes AARP, AT&T, American Express, Barefoot Books, Best Buy, Braun, Celebrity Cruises, Ciba-Geigy, Cingular, Cisco Systems, Delta, FedEx, GM, Harvard School of Public Health, Hawker Beechcraft, IBM, Jane Goodall Institute, Kennedy School of Government, Kronos, L.L. Bean, Marsh & McLennen, MetLife, OnStar Corporation, Pfizer, Priority Rewards Family of Brands (including InterContinental Hotels), Raytheon, Saga Holidays, Seagrams, Six Continents, TIAA-CREF, The Home Depot, Time Warner Cable, Virgin Atlantic Health Care, and XM Satellite Radio, among others.
Among Sheila’s diverse interests are getting lost in Venice; taking in the races at Suffolk Downs; and painting en plein air. She has an A.B. in Fine Arts from Harvard College and a Certificate in Painting from the R. H. Ives Gammell Atelier.
This software engineer proudly boasts that he’s been writing software for more than half his life. Luke is highly skilled in writing code in many different programming languages, but what differentiates him is his engineering practices – along with commitment to the customer. A born problem-solver, Luke finds something interesting about virtually every problem he encounters. He builds software in the context of business. His solutions are about high quality, maintainability, efficiency, and strong cost/benefit ratios.
As a web developer, Luke focuses on excellent usability, first-rate design, practical use of technology, and efficiency. Result: Quality products and services that deliver great value and delighted customers.
Luke previously worked as software engineer with MatchLogic/Excite, Accumedia.com, and Smart Point. For Contenteurs clients, Luke manages HTML production, content management, e-commerce, hosting, and custom application development. He designs and builds modern enterprise applications, including multi-tier database applications, desktop applications, and Web services.
A University of Colorado at Boulder graduate with a Bachelor of Science in Computer Science, Luke is a married father of two.