An ambitious marketing executive — who happened to be a potential client for our content marketing agency — said he wanted to launch “the best marketing in the world next year.”
Of course, the remark was music to our ears. Know how frequently we hear that sort of thing? Let’s just say not often enough.
The marketing field has lots of managers doing a competent job. But too many singles hitters who, for a variety of reasons, don’t aim high enough. I suspect many of my peers in quality-driven shops would agree.
Hoping to do amazing stuff? Think about telling a marketing agency you’re out to run the best work of your career. Break records. Win awards. Unleash a campaign for the ages.
If you mean it and direct your statement to the right gang it may just happen.