Fast Company named StraighterLine one of the “10 Most Innovative Companies in Education.” StraighterLine wanted online marketing every bit as innovative as its offerings. So they teamed with Contenteurs to take them outside the box. Our collaborative campaign development process yielded a bumper crop of strategic directions, including a huge set of interesting concepts. Controlled testing yielded triple-digit improvement in results. A “thank you” from the client read in part, “We beat our control concept with a 396% lift in conversions.”