Ready for the statistic on our most responsive result ever? First, some quick background information. Chris Beaudoin is a Boston photographer known for quality – and stress-free photo shoots. We conceived a 1-2-3 punch consisting of dimensional direct mail, email marketing, and telemarketing. The headline of the clutter-busting mailer read “One prop you’ll never need when working with Boston photographer Chris Beaudoin.” Inside, prospects found an actual blood pressure monitoring kit and a benefits-rich presentation. Campaign result: 51% of prospects took a meeting with Chris.
