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MARKETING OPTIMIZATION.
SOME OF ROBERT ROSENTHAL'S CAREER ACCOMPLISHMENTS.
Launched Dr. Solomon’s Anti-Virus in the US and continued as its agency through the successful sale for more than $600 million.
As lead on the successful launch of MicroFridge, developed a direct marketing campaign that achieved a transaction rate above 20%.
In split-run testing of banner advertising for StraighterLine, achieved a 396% increase in product trials.
Developed a B2B email marketing campaign for RSA Security that brought in more than 2,150 leads within 72 hours and helped build an information security giant.
Managed a sweepstakes for Petersen’s Photographic magazine that achieved a 32% response rate and another for their automotive group (including Motor Trend, Hot Rod, and Car Craft) that pulled in 120,000 subscriptions.
Headed the agency for SoftBridge during their rise to #1 on the Softletter list of America’s fastest-growing software companies.
As agency for Microcom, contributed to a tripling of the stock price.
Developed a direct marketing test campaign for Iron Mountain that resulted in a tenfold response rate increase.
For Publishers Choice, sold more than 14,000 copies of one book from one insertion in one issue of Parade.
Achieved a meeting rate of 51% on an integrated B2B campaign for a commercial photography studio.
Advantages.
Skill
Author of Optimarketing.
Knowledge
Thousands of marketing tests.
Success
Dozens of record-breaking campaigns.
Experience
250+ clients over a storied career.
Recognition
More than 50 marketing awards.
Brand experience.
What Robert can do for you.
Advertising copywriting
AI-based marketing
Campaign concepts
Campaign management
Content creation
Demand generation
Direct response
Email marketing
Inbound marketing
Landing page development
Lead nurture programs
Marketing action plans
Marketing funnels
Marketing optimization
Pay-per-click (PPC) programs
Survey design
Testing strategies
Web video scripting
That high-end office down the hall from Monster (a former client) and full-time staff are no more. Gone too are pricey retainer relationships and minimum project fees. Today, Robert Rosenthal freelances his time by the hour from Charlotte’s Southend. When clients need full agency resources, Robert adds accomplished freelancers on an hourly or project basis, making the entire campaign process – from initial development through execution and ongoing management – exceptionally economical.
What clients say.
“We had the pleasure of working with Robert on our marketing projects, and we can't express enough how impressed we are with his work. Robert's professional demeanor, coupled with his friendly and approachable attitude, made the entire process not just productive, but also enjoyable. His advice was always spot-on, reflecting a deep understanding of our needs and the marketing landscape. He consistently went above and beyond to ensure that all aspects of the project were covered thoroughly, and his insights have been invaluable to our team. Collaborating with Robert was a breeze. He's not just dedicated and knowledgeable; he's also incredibly helpful. It was evident that he cared as much about the success of our project as we did.”
“I am so lucky to have met Robert! Reasons why anyone shouldn't think twice about working with him: 1. Great guy! 2. Superb quality of work and attention to detail. 3. Highly experienced and knowledgeable of various industries. 4. Has a great network of competent freelancers that he recommends when necessary 5. An amazing copywriter. 6. A great sounding board. 7. Always available!
“They did a great job on our seminar email marketing campaign. Doubled our email seminar signups.”
“I've worked with Robert and his company, Contenteurs, for almost 10 years -- and I keep coming back. The creativity, originality and memorability of their ideas and campaigns are second to none. Robert oozes crazy ideas – that deliver in the market. He's been a great partner for me and my marketing teams over the years.”
“Robert is truly THE MOST AUTHENTIC marketing expert I have ever met, so personable, so caring. We are excited to begin our next contract with him to establish our marketing action plan!”
“Working with Robert was terrific! He brings a unique blend of skills which enabled me to further my business in multiple ways. His experience and insight are invaluable, and I highly recommend him!!!”
“Robert is an extremely gifted copywriter. He is diligent and has a very good taste for what feels right! I enjoyed being part of his creative process and he delivered great copy!”
“Rob is hands down one of the best freelancers I have ever worked with. He is extremely professional and REALLY knows his stuff.”
"Robert is an absolute professional who I feel very fortunate to have met and worked with. He has so much old school experience to draw from in designing a strategy and is also up to date with the latest marketing trends and strategies. I am very much looking forward to working together again."
"Robert is a true professional. He helped me put together a comprehensive marketing strategy which I am following to take my services to market. Thanks for the job very well done."
"Robert was wonderful to work with. He was creative, brought a lot to the project, exceeded expectations, raised the bar for all other projects, and I can't wait to work with him in the future! Robert turned our website content into something dynamic and successful. Thank you!"
"I would rehire Robert a thousand times over. He helped me bring a small business idea to life and worked well beyond the scope of his contract. He was an integral part of getting my business off the ground."
About Robert Rosenthal.
Robert began his career in marketing as a college student when a friend from the family that owned Motorcycle Accessories West asked him to write catalog blurbs. After graduating from California State University, Northridge with a Bachelor of Science degree in marketing, he managed subscription direct marketing for Petersen Publishing (Motor Trend, Photographic, Teen, et al.) in Los Angeles. Petersen was then the largest consumer magazine publisher in the Western United States.
He then headed to BBDO on Madison Avenue in Manhattan and helped the agency win the Hasbro account. From there, Robert managed marketing for one of America’s largest B2B marketers: the American Management Association. While subsequently running Publishers Choice, Robert’s sold well over 1.5 million books to consumers.
Robert founded his marketing agency in 1989 on Boston’s Route 128 Technology Belt. Today, after running thousands of marketing tests, working with more than 250 clients on dozens of record-breaking campaigns, winning more than 50 awards, and documenting almost everything he learned in Optimarketing, Robert serves businesses – including mission-driven social enterprises – and not-for-profits aiming to make a dent in the world. He collaborates with clients across the globe.
Chat with Robert and get something extra.
Complete this form to speak with the author of Optimarketing about your marketing challenges, opportunities, and dreams. If you’d like a free PDF of his 180-page book, just say so in the message area and Robert will email it over.
