ROBERT WROTE THE BOOK ON

MARKETING OPTIMIZATION.
WE MEAN THAT LITERALLY.
REJECT MEDIOCRITY.
OPTIMIZE EVERYTHING. DARE TO BE EXTRAORDINARY.
OF OPTIMARKETING: ROBERT ROSENTHAL. CHOOSE THE CREATOR GET OPTIMARKETING

SOME OF ROBERT ROSENTHAL'S CAREER ACCOMPLISHMENTS.

Launched Dr. Solomon’s Anti-Virus in the US and continued as its agency through the successful sale for more than $600 million.
As lead on the successful launch of MicroFridge, developed a direct marketing campaign that achieved a transaction rate above 20%.
In split-run testing of banner advertising for StraighterLine, achieved a 396% increase in product trials.
Developed a B2B email marketing campaign for RSA Security that brought in more than 2,150 leads within 72 hours and helped build an information security giant.
Managed a sweepstakes for Petersen’s Photographic magazine that achieved a 32% response rate and another for their automotive group (including Motor Trend, Hot Rod, and Car Craft) that pulled in 120,000 subscriptions.
Headed the agency for SoftBridge during their rise to #1 on the Softletter list of America’s fastest-growing software companies.
As agency for Microcom, contributed to a tripling of the stock price.
Developed a direct marketing test campaign for Iron Mountain that resulted in a tenfold response rate increase.
For Publishers Choice, sold more than 14,000 copies of one book from one insertion in one issue of Parade.
Achieved a meeting rate of 51% on an integrated B2B campaign for a commercial photography studio.

Brand experience.

Default Title
Default Title
Default Title
Default Title
Default Title
Default Title
Default Title
Default Title
Default Title
Default Title
Default Title
Default Title
Default Title
Default Title
Default Title
Default Title
Default Title
Default Title
Default Title
Default Title
Default Title
Default Title

What Robert can do for you.

Created by yieshazea2from Noun Project
Advertising copywriting
Created by syahrunifrom Noun Project
AI-based marketing
Created by Roat Studiofrom Noun Project
Campaign concepts
Created by Massupa Kaewgahyafrom the Noun Project
Campaign management
aCreated by Happy Girlfrom the Noun Project
Content creation
Created by Eucalypfrom the Noun Project
Demand generation
Created by Nathan Rofkahrfrom the Noun Project
Direct response
Created by KUSNIYAHfrom Noun Project
Email marketing
aCreated by Good Wifefrom the Noun Project
Inbound marketing
computer pc web development feature setting programing coding browser interfaceCreated by tezar tantularfrom the Noun Project
Landing page development
Created by jumiatifrom the Noun Project
Lead nurture programs
Marketing action plans
Created by Ali Nur Rohmanfrom the Noun Project
Marketing funnels
Created by IGraphicsfrom Noun Project
Marketing optimization
Created by Tomi Triyanafrom the Noun Project
Pay-per-click (PPC) programs
Created by riyan adi senafrom the Noun Project
Survey design
testing
Testing strategies
Web video scripting

Yep – you can afford him.

That high-end office down the hall from Monster (a former client) and full-time staff are no more. Gone too are pricey retainer relationships and minimum project fees. Today, Robert Rosenthal freelances his time by the hour from Charlotte’s Southend. When clients need full agency resources, Robert adds accomplished freelancers on an hourly or project basis, making the entire campaign process – from initial development through execution and ongoing management – exceptionally economical.

What clients say.

About Robert Rosenthal.

Robert began his career in marketing as a college student when a friend from the family that owned Motorcycle Accessories West asked him to write catalog blurbs. After graduating from California State University, Northridge with a Bachelor of Science degree in marketing, he managed subscription direct marketing for Petersen Publishing (Motor Trend, Photographic, Teen, et al.) in Los Angeles. Petersen was then the largest consumer magazine publisher in the Western United States. He then headed to BBDO on Madison Avenue in Manhattan and helped the agency win the Hasbro account. From there, Robert managed marketing for one of America’s largest B2B marketers: the American Management Association. While subsequently running Publishers Choice, Robert’s sold well over 1.5 million books to consumers. Robert founded his marketing agency in 1989 on Boston’s Route 128 Technology Belt. Today, after running thousands of marketing tests, working with more than 250 clients on dozens of record-breaking campaigns, winning more than 50 awards, and documenting almost everything he learned in Optimarketing, Robert serves businesses – including mission-driven social enterprises – and not-for-profits aiming to make a dent in the world. He collaborates with clients across the globe.

Chat with Robert and get something extra.

Complete this form to speak with the author of Optimarketing about your marketing challenges, opportunities, and dreams. If you’d like a free PDF of his 180-page book, just say so in the message area and Robert will email it over.

Get Connected

© Contenteurs Inc. Optimarketing is a trademark of Contenteurs Inc. All rights reserved.