This year, most marketers will run ordinary campaigns. Prefer to create marketing at least a cut above the norm? Here are five essentials to make it happen:
WANT IT. Extraordinary marketing requires more work than ordinary marketing. Many marketers aren’t prepared to make the necessary moves. To do amazing stuff, you’ve got to really want it.
COMMIT TO IT. Of course, wanting to run amazing marketing isn’t enough. It takes commitment: of time, money, and more. Bold experimentation is key. It’s best to get commitment from the top.
PLAN IT. Marketers that work with a plan see better outcomes than those that don’t. Planning forces you to address where you are, where you want to be, and how you’re going to get there. Write a marketing plan.
DO IT. Much of marketing success comes down to execution. After you’ve nailed down your strategies, implement them. If they don’t succeed, change them. But don’t stagnate. Keep executing.
IMPROVE IT. You can’t manage what you don’t measure. So track as much of your marketing as possible, shift to the marketing mix that works best, and keep improving. Remember your ABTs (Always Be Testing).
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