July, 2013 - Contenteurs

I’ll tell you about the book I’m writing in a moment. First, some background.

Around here, it’s about outcomes. Specifically, the measurable sort. Marketers come to us when they want something different. Never for the sake of being different. Most simply want to do what it takes to raise the odds of seeing a good or great outcome.

So we’ve run experiments. Lots of marketing experiments. Read More