Introducing The Optimization Project (TOP)Posted by Robert Rosenthal | Marketing Innovation | No Comments
I wrote Optimarketing: Marketing Optimization to Electrify Your Business to help marketers optimize the whole marketing enchilada. From thousands of tests and dozens of record-breaking campaigns run by Contenteurs, readers see how to make the most of every major marketing element.
But serious change is rarely easy. So we’ve come up with an initiative to kick-start the marketing innovation process. It’s called “The Optimization Project” (the acronym just happens to be “TOP”). It’s designed to help you make the moves necessary to run your most profitable marketing ever.
Because it’s a Contenteurs initiative, The Optimization Project has a high-value offer: In a one-hour lightning round, via phone and web or in person, we’ll review a portion or all of your marketing (the former will obviously be the case in larger and more complex organizations).
Our review may include demand generation, customer acquisition, and retention programs; database marketing, lead nurture, and email marketing programs; search marketing and other website advertising; social media; marketing content; testing of key elements; and more.
Within 10 days, you’ll receive a summary with recommendations on a single page. The cost? It’s free and without obligation to marketers who qualify. We’re doing a modest number of Optimization Project evaluations, and I’ll be intimately involved in each one. So if you’re interested, let us know by emailing me at robert(at)contenteurs(dot)com or phoning me at 508.517.2460.