Optimarketing is about optimizing every major marketing element. I wrote a book on it called, Optimarketing: Marketing Optimization to Electrify Your Business, based on lessons from thousands of tests and dozens of record-breaking campaigns.
Optimarketers make every effort to optimize their marketing. They’re among our field’s most valuable players. But even MVPs need help, and lots of it. Especially these days.
Now Contenteurs, the agency that created Optimarketing, is undertaking a serious effort to spread it around by launching “Optimarketing Centers”: a collaboration with marketers out to make the most of what they’ve got.
Why collaborate with outside marketing experts – especially if you have a first-rate internal team? Because diverse problem-solving teams succeed more often than homogeneous ones. In short, you’re likely to do better with us on board.
Optimarketing Centers will take a variety of forms. We’ll collaborate with corporate marketing teams on tests to make unprofitable marketing programs profitable or take profitable ones to new levels. And we’ll coach marketing managers to help them overcome barriers to success.
In other cases, we’ll be hired guns that develop tests against “control” approaches. Or ensure that an important launch gets all the attention it deserves, for better odds of seeing great results.
We‘ve been teaming up with complementary firms forever, and we’re looking forward to implementing Optimarketing techniques with other marketing services organizations. By offering clients the advantages of an Optimarketing Center, a marketing services firm gains a competitive edge and improves client outcomes.
We’d love to hear about your situation. Contact us to talk about adding an Optimarketing Center to your business.
Optimarketing is a trademark of Contenteurs. All rights reserved.
